Without quality content, you don’t have a website.

Hi, I’m Tekla Szymanski, a polyglot, multicultural content designer, editor, writer and localization expert, based in New York and Berlin.

WHAT IS THIS NEWSLETTER ABOUT? Actionable tips and tricks for improving your writing, localization efforts and content design, including checklists, templates, how-tos and relevant curated links. 

WHY ME, YOU ASK? Most designers and developers don’t have a content-creating background. And many content designers don’t have creative experience.
I have both.

WHY CONTENT + DESIGN? Designing and writing are more alike than you think. Both are about storytelling, forming ideas and giving ideas form. They are compatible languages and forms of inquiry.

I am committed to human connections in the digital age and a human-in-the-loop approach.


My most-read newsletters, by the stats:

Perfecting your About page

Ugly designs are everywhere

Content overload?

A content strategy that works

AI Prompting for editors and writers

Content curation done right

The anatomy of good design

Is everything content?

How to localize your content to reach a global audience

Cross-cultural design


My referral program:

When you use the referral link below, or the “Share” button on any post, you’ll get credit for any new subscribers. Simply send the link in a text or email, or share it on social media with friends.

Refer a friend


When more friends use your referral link to subscribe (free or paid), you’ll receive special benefits.

  • Get a Homepage audit for 5 referrals

  • Get a 20-minute consultation call for 10 referrals

  • Get a 45-minute consultation call for 20 referrals

AI tools are used ONLY for ideation and NEVER for content creation.


Subscribe to this bi-monthly newsletter and its archive, and never miss an update. Visit my website for more content, or share this newsletter with others.

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Actionable content design and localization tips and tools that help you get your message out. Without quality localized content, you don't have a website. The web has no borders.

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Polyglot cross-cultural content designer, localization expert and publisher of the Substack newsletter Content + Design.