From content churn to scarcity

Writing less but better

Have you ever felt overwhelmed by the sheer volume of content available online? We’re saturated with so much stuff to read that grabs our attention, and we retain very little.

This is called “content shock” or information overload.

But there is a growing counter-trend: content scarcity. “Scarcity creates value,” notes HubSpot, explaining why limited resou…