Content Meets Design

Content Meets Design

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Content Meets Design
Content Meets Design
Boring logo design

Boring logo design

How not to stand out

Tekla Szymanski's avatar
Tekla Szymanski
Apr 09, 2025
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Content Meets Design
Content Meets Design
Boring logo design
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Have you noticed that logo design has become predictable and boring?

To conform to user- and device-specific accessibility norms, many designs — from logos, websites and apps to cars and gadgets — look the same.

Some call this approach “blanding”: sanitized branding that follows copy/paste replicable patterns at the expense of authenticity.

I call it dull,…

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